Meet Nicole

Hi, I’m Nicole, the founder of Northern Pine Creative.

After working in social media, marketing and photography across Canada and the Netherlands for over 8 years, I realised what I enjoyed most wasn’t simply creating content. It was helping brands tell stories that people genuinely connect with.

The idea for Northern Pine Creative became clear one morning while I was sitting with a coffee overlooking Diamond Beach in Bali.

Watching the sunrise, I found myself thinking about everything that had brought me to that moment. The places I’d explored, the people I’d met and the work I genuinely loved doing. That’s when I realised I didn’t have to choose between my passion for travel and the outdoors and the career I’d built in marketing, social media, photography and video.

I could bring them together.

That moment became the beginning of Northern Pine Creative.

Today, I work with travel, outdoor and lifestyle businesses because I genuinely understand your world. I know the excitement of discovering a new place, the value of creating memorable experiences and the stories that inspire people to explore.

By combining thoughtful strategy with authentic storytelling and creative content, I help businesses like yours build an online presence that feels true to who they are and connects with the people they want to reach.

Because the best stories don’t just capture attention.

They make people feel something.

And every business has a story worth telling.

Including yours.